Rae & Associates had an outdated website that didn’t adequately showcase their expertise and experience. Their online visibility was falling short, failing to drive organic traffic, while their social media pages were struggling to earn engagement. As a result, the business was finding it difficult to acquire new business leads.
A Koola website for Rae & Associates
We gave their website a complete overhaul to create something modern, user-friendly and great-looking. We ensured that it was mobile-responsive for a seamless user experience across any device and that its content was more informative and engaging. We also optimised the user journey, directing visitors toward taking action by getting in touch.
A Koola solution for social media
First, we identified the most relevant social media platforms where Rae & Associates’ audience of professionals could be found, namely LinkedIn, Facebook and Instagram. We then developed a content strategy that included sharing small business insights, news and success stories.
Next, we implemented engagement tactics that included user interaction, targeted outreach and scheduled posts. Finally, we used targeted advertising campaigns to boost the reach of critical posts and help get the brand in front of the right audience.
The Koola result
The combination of a new website with an ongoing social media strategy transformed Rae & Associates' online presence. With improved website performance, a higher volume of leads and heightened brand awareness, they have become a competitive and authoritative player in the accounting and bookkeeping field.
This is a great example of our commitment to delivering tangible results and helping businesses achieve their digital marketing objectives, and it is a testament to our expertise in web design and social media strategy.