As a premium tyre brand with a rich history of quality, Michelin sought to integrate and optimise the digital marketing of its brands – BFGoodrich, TyrePlus, and Bibendum. Koola Digital crafted tailored strategies for each, focusing on brand value, lead generation, and customer loyalty. By implementing segmented campaigns and automated workflows, we helped Michelin better understand their audience and achieve substantial growth in leads and customer engagement.
How We Helped Michelin
Elevating Michelin’s Digital Marketing Across Multiple Brands
- Digital Marketing
- Web Design and Development
- Customer Experience
Michelin approached Koola Digital to create a seamless digital strategy that would align their various brands – BFGoodrich, TyrePlus, and Bibendum – while generating valuable leads and driving customer engagement. We proposed and implemented a multi-channel approach, focusing on inbound marketing, social media, and paid media, all while ensuring the creation of a robust database to track and nurture leads effectively.
Digital That Works
Tangible Results
8000+
Leads
Generated from Michelin and BFGoodrich events and campaigns.
7m+
Reach
Michelin and BFGoodrich brand campaigns reached over 7 million users across platforms, including Facebook, Instagram, and Google Ads.
713%
Engagement Rate
Achieved a 713% increase in engagement for a BFGoodrich product launch.
Showcase
Social
