BFGoodrich, a leader in the 4x4 tyre sector, partnered with Koola Digital to drive brand awareness and generate high-quality leads. By implementing a comprehensive digital strategy that included content marketing, inbound marketing, and paid media, we helped BFGoodrich build a 4x4 community, strengthen their brand presence, and increase sales opportunities through strategic engagement.
How We Helped BFGoodrich
Building a 4x4 Community for BFGoodrich
- Digital Strategy
- Content Marketing
- Social Media
BFGoodrich approached Koola Digital to help cement its image as a trusted tyre brand in South Africa, specifically within the 4x4 community. Our challenge was to position the brand as an advocate for adventure, driving both B2B and B2C awareness in the sport and leisure, agricultural, and mining sectors. By creating the BFGoodrich Adventure Club, we not only fostered a sense of community but also developed a lead-generation system that helped them grow their customer base through a carefully planned digital strategy.
Digital That Works
Tangible Results
1,291
Leads Generated
Our campaign resulted in significant lead generation from the BFGoodrich website, converting traffic into potential customers.
65k
Website Visits
The digital campaigns and content strategies led to substantial increases in website traffic, creating more opportunities for customer engagement.
500
Active Users
The BFGoodrich Adventure Club Facebook page saw 500 active users, contributing to community growth and brand loyalty.
Showcase
Social
