Why your business should be active on social media

Why your business should be active on social media 

Getting your company's brand on potential customers' radar is an ongoing challenge for small business owners. Social media is an excellent way to engage with current customers and attract new ones if you don't already use it.

Here’s why:

Social media increases brand awareness

There is more to social media than just connecting with friends and family. Businesses can thrive there too. Small businesses use social media to help build brand awareness, facilitate customer service and increase revenue. According to Meta, 83% of Instagram users say they discover new brands while using the platform. The users can then share the posts with their friends, further promoting your brand.

It increases website traffic

You can easily direct traffic to your private platforms if you have a website that hosts your products and services. You can improve the quality and quantity of your inbound traffic by doing this. As a result, you don't need to rely on SEO and Google search results alone.

It is a valuable communication avenue

It's better to have too many methods for communicating with your customers than too few, especially for small businesses. On websites, customers have access to mailing addresses, phone numbers, emails and contact forms. But when they have a quick question or want to share good news about their order arriving earlier than expected, they tend to use platforms like Twitter and Instagram. 

You can engage with your customers promptly through social media platforms because of their real-time features. There is no need to be on every platform, but it is helpful to have a few active accounts where your customers can be found.

It helps you gain knowledge about your customers

What kind of customers do you have? If you're unaware, social media platforms like Facebook and Instagram can help you define your target market. Many small businesses already do this, but those that think they can skip social media may be missing out on potential leads and an audience interested in investing in their products.

Being on social platforms isn’t just about feeding the content machine and “staying relevant”. It’s about building a community of people interested in your business and helping them connect with and support you.