Email marketing is far from outdated – if anything, it’s evolving faster than ever. With 4.6 billion global email users projected by 2025, it remains one of the most powerful ways to connect with customers.
But staying effective requires adaptation. From personalisation to automation, innovative strategies are key to standing out in crowded inboxes.
This guide will explore the trends, tools, and strategies you need to make your campaigns resonate in 2025 and beyond.
Email marketing trends for 2025
The email landscape is shifting, and catching up early on trends can keep your business ahead of the curve.
AI-driven personalisation
AI is revolutionising email marketing, allowing you to create hyper-personalised messages based on user data. According to WebFX, emails with personalised subject lines are 26% more likely to be opened. From tailored product recommendations to automated preferences, it’s a game-changer.
Content ideas
Use analytics effectively
- Use clean, professional templates for clarity and brand consistency.
- Include one primary call-to-action per email to avoid confusing readers.
- Optimise visuals to ensure quick load times.
