Why a website is a must for small business success

Why a website is a must for small business success

Your business has gotten this far without a website, so you might be asking yourself, "Is it really necessary?" In fact, there has never been a more critical time to invest in a website for your business.

A website offers many advantages to small businesses, and these benefits only multiply as time goes on, just like the internet itself. So, let's dive into what you can expect when you make the smart choice to invest in a website:

Professionalism: Having a website not only enhances the professional appeal of your business but also establishes credibility. According to a Verisign survey, 84% of consumers trust websites more than just social media. A website also provides an exceptional platform to flaunt your certifications and accolades, further bolstering your reputation.

Visibility on Google: To attract new customers, your business needs to be visible on search engines, especially Google. Having a website allows you to implement search engine optimisation (SEO) strategies, ensuring your business appears on the front page of search results.

Showcase products and services: Your website is a digital storefront where you can display high-quality photos of your products and services. This is a powerful way to attract potential customers and give them a sense of what to expect.

Display reviews and testimonials: Featuring positive reviews and testimonials on your website establishes social proof. This builds trust with potential customers and creates a permanent archive of your best reviews.

Contact information: Make it easy for potential customers to reach you by providing contact information on your website. Modern website builders can also help you create contact forms to protect your business email from spam.

Google Maps integration: Embed maps on your website to help people find your business more easily. This is particularly useful for businesses hosting events that may attract visitors from different areas.

Establish industry presence: With 81% of customers conducting online research before purchasing, your website not only showcases your business's role in the industry but also establishes meaningful connections with potential customers. Tap into this opportunity to highlight your expertise and captivate your target audience.

Ease of creation and management: Building and managing a website is no longer an intimidating task. Modern website builders like Squarespace and Wix make it simple, even if you have no coding knowledge.

Long-term success: With over 65% of the global population using the internet, not having a website means your business remains unseen by a huge audience. As we move further into the digital era, it's crucial to establish an online presence for long-term success.