By delivering a UX that is purpose-driven, you can turbo-charge your brand’s ability to grow and achieve its vision. Keeping up with the latest design trends is essential because it will give you a competitive edge which can help attract and retain new customers.
These are the latest design trends to help you craft beautiful and highly user-friendly websites and apps.
It’s all about the user
The look and feel of a website are undoubtedly important, but at the end of the day, your design has to serve its most fundamental purpose – that of supporting the user journey. To achieve this, you need to have a clear understanding of the needs, desires, goals and constraints of your platform’s end-users.
This ensures that you build something that your customers actually want to use. By making the interface both intuitive and responsive, you create an environment where users can find their way around with flawless ease. If you take this route, you’ll achieve the results you want and maximise brand awareness throughout the user journey as a whole.
So, what’s the latest in UX and UI?
Design trends are always evolving along with user expectations and needs and it’s vital to keep up. Here’s where you can start:
- Minimalism – simple design is always better and helps users complete desired actions faster.
- Basic UX – fewer steps means less drop-off.
- Glassmorphism – a style that mimics glass and uses transparency to create content layers.
- Icons and graphic SVGs – glyphs give users easy visual representations of concepts.
- Animations and micro-interactions – these tiny moments of engagement between the user and the interface deepen the experience.
- Hyper-personalisation – a platform that feels unique to the user significantly improves affinity.
- Touch-free interfaces – voice user interfaces (VUIs) and gesture control are increasing in popularity.
- Gradients and unique finishes – gradient patterns and textures give interfaces a more realistic feel.
- Dark mode – as accessibility becomes more than a buzzword, it’s becoming standard to include a dark mode for more comfortable ease-of-use.
- Neumorphism – Neumorphism merges flat design and skeuomorphism to achieve the next stage of design evolution that’s sleek yet pragmatic.
- Better onboarding – fewer form fields in sign-up journeys mean users get started immediately.
Let us help you
At Koola Digital, we’re passionate about delighting your users. We’re guided by best practice design principles and anchored by an understanding of how the role of design drives conversions for businesses both large and small. To give you the boost in user engagement you require to succeed online, speak to us.
