Let’s get more foot traffic to your store

Let’s get more foot traffic to your store

Increasing foot traffic is essential for boosting sales revenue in any retail business. However, with the unpredictable and consumer-driven market, it's important to implement effective marketing strategies to set yourself apart from the competition. 

Here are five proven ways to increase foot traffic and boost sales revenue:

1. Sales: Offering promotions and discounts can attract customers to your store. However, it's important to strategise your promotions to target specific customers and maximise your return on investment. Analysing metrics like Customer Lifetime Value and Retention Rate can help you determine the best sales strategy.
2. Signage: Your store's signage is an important touchpoint between you and potential customers. Keeping your window display fresh and engaging can create anticipation and attract more foot traffic. Sandwich boards can also be an effective and inexpensive way to promote your brand and drive customers into your store.
3. Social media: A strong social media presence can help you reach a wider audience and humanise your brand. You can use social media to promote sales and target specific customers by demographics, purchase history, and location.
4. Store layout: Once customers are in your store, optimising your store layout can encourage more sales. Strategies like providing free samples, strategically placing items along the way to the till, and putting "mystery bins" around the store can guide customers towards making purchases.
5. Diversify your offerings: Offering a wider range of products and services can encourage customers to spend more. You can gather ideas for new offerings by asking your customers what they would like to see in your store and sifting through comments and complaints for common threads. While it may involve some extra effort, diversifying your offerings can invigorate your bottom line.

It takes more than great products and services to stay top of mind with new and existing customers. Maintaining contact is also important. We can help you with that with smart marketing. Whether it’s a blog, newsletter or dedicated social media page, we will help ensure your potential customers always see you.