Is it time to update your website?
When you’re in an industry with many competitors, it’s important to think outside of the box to stay ahead of the game – just like any game of chess. This includes updating your website to ensure your business appeals to your audience and feels fresh and modern.
The more time you spend just coasting along with a site that feels outdated or unappealing to potential buyers, the less chance you have to make sales. Most small business owners know that the internet is key to their success, so if yours isn't proving helpful enough, it might be time for some updates!
What improvements can you make to ensure your website remains fresh? Here are a few helpful tips:
Get back to basics
When evaluating your website, there are a few things to keep in mind. All websites have some value, but an excellent website must incorporate the following elements:
- Professional and attractive design.
- Content that’s educational and entertaining.
- Easy-to-use navigation.
- Calls to action that encourage next steps.
- Responsive design for all screen sizes.
- SEO-optimised for the best search engine results.
The factors mentioned above all contribute to a great website or online shopping experience.
Take it a step further
Tech-savvy customers connect with your business and its goods in more complex ways. Some customers may be pleased to conduct their business online while others may begin by researching a product online and then buy it in-store. One thing is constant: clients want excellent service across all platforms.
Improve your abilities
Customers may better respond to online sales interactions or chatbots at different stages of their buyer journey, or you might find that self-help channels work best for your product. Examine your website frequently to determine whether it is making full use of the resources at your disposal and what you can add to improve its useability.
Use the right digital platform
Digital platforms can help businesses simplify processes across the board, from brand positioning to sales and support. A website may be used for more than just brand building; it can also be used for sales, to onboard staff, online support and educating your audience about using your products or services. Advances in e-commerce, chatbots, AI and analytics have broadened the scope of website usage, allowing you to reduce expenses while providing unparalleled customer service.
Ready to breathe new life into your website? Chat to Koola to help you find the best platform and website package for your business.
