How your business should leverage Instagram Stories
Instagram Stories is a powerful tool for businesses to increase visibility, engage with their audience and drive conversions.
Stories have become a highly popular feature on Instagram, with over 500 million users watching and engaging with them every day. Some have even stated that they use it more than scrolling on their feed. This presents a significant opportunity for brands and businesses to reach their target audience.
Here are some tips on how your business can leverage Instagram Stories:
Showcase your products or services: Use Instagram Stories to showcase your products or services in action. Use high-quality images and videos to show off your product features, benefits and unique selling points. You can also use Stories to promote your new products or services and highlight customer reviews or testimonials.
Use interactive features: Make use of Instagram's range of interactive features like polls. Use these features to engage with your audience, gather feedback and increase brand awareness. For example, you can ask your followers to vote on their favourite product or service or ask for their feedback on a new feature or design.
Provide behind-the-scenes content: Instagram Stories are a great way to give your followers a look at your business. Show them your team at work, give them a sneak peek of upcoming products, or share your company culture and values. This helps to humanise your brand and build a stronger connection with your audience.
Offer exclusive promotions: Use Instagram Stories to offer exclusive promotions and discounts to your followers. This will reward the loyal followers who view your Stories. Create a sense of urgency by setting a countdown clock or limiting the number of offers.
By utilising Instagram Stories, brands and businesses can create engaging and interactive content that can help increase brand awareness and drive website traffic. Our team at Koola Digital can help you create engaging content for your Instagram account and so much more. Reach out, and let’s get started.
