How good web design ensures sales
Having a website is no longer a luxury but a necessity for any business looking to establish a strong online presence and build brand awareness. However, simply having a website is not enough – it needs to be designed in a way that attracts and engages your target audience.
If you want your website to generate more sales and help your business grow, it's essential to focus on creating an effective website design. In this article, we'll explore the key ways good web design can benefit your business and boost your bottom line.
Here's how an effective website design can help earn your business more sales:
Design
Colour: This plays an important role when it comes to call-to-action buttons. If your audience can't see the "buy now" button, they most likely won't click on it. RIPT Apparel, a Chicago-based online retailer, changed the CTA button on its website from black to green and immediately saw an increase in sales. It's also good to consider your audience. If you're targeting women, focus on blue, purple and green. For men, select blue, green and black. Do not just design and leave it. Test it, and change it if it needs changing because your audience is unique.
Simplicity: We love whitespace because if a website is too cluttered, it’ll look and feel cramped. Besides that, too many elements can confuse people and turn them away.
Badges
Would you trust just anyone? Probably not, you’d need a reason to. Websites pull this off through badges which you can’t fake. We’re talking about your partner logos and payment certification logos. Don’t know how to put them up? Ask a digital agency for help.
Navigation
Yes, poor navigation could make your leads drop like a sack of potatoes. If visitors can't find what they're looking for, or if the navigation is confusing, they're likely to give up and go elsewhere. And that's not what you want. A clear and intuitive navigation system makes it easy for visitors to find what they're looking for, leading to a better user experience and a higher likelihood of conversion.
A good site navigation must:
- Give visitors a sense of anchoring through a main menu
- Provide seamless internal link navigation
- Include a footer for additional sections that may be important
Avoid:
- Technical terminologies
- Having too many steps
- Slow page loading
The key to good website design is:
- To prioritise user experience
- To ensure accessibility
- To offer excellent visual appeal
- To provide easy navigation
- To provide clear and concise content
