The Koola team worked with the owner of Geppetto's Carpentry to grow their marketing presence, establishing their branding and showcasing the type of work they wanted to promote. Established in 2009, Geppetto’s is a family-owned and operated business that serves the Perth market for residential and commercial projects.
Koola marketing to grow the brand
We started with marketing Geppetto's to grow their business offering from small renovations and home fixes to larger high-end renovations and commercial fitouts in which the Geppetto's Carpentry team are experts. We combined SEO, social media and adverts to showcase their commercial renovations.
Streamlining leads was also crucial to the team as they wanted to manage the volume of leads in a positive way while ensuring good quality customer service. We worked with Geppetto's ServiceM8 to channel leads into the job management platform, automated marketing emails to those leads, and worked with the team to create a lead management process.
A Koola website for Geppetto's Carpentry
On our journey with Geppetto’s, we discussed a new site to help them move toward a commercial and high-end renovation provider. We created a new site to start this process, and as the team continues to do good work, we will showcase those projects on the new site – elevating the design and branding and continuing to help them grow.
The Koola result
First and foremost, the team at Geppetto's have found that the lead process improved how they dealt with customers' enquiries and quotes. Ensuring the team could close the type of work they wanted while still giving customers they couldn't help a good customer experience.
The shift in marketing language and the website has also focused the type of opportunities they are getting. The team has grown over this time and is delivering value through bigger projects.
So what’s next for Geppetto's Carpentry and Koola?
As we continue to work with Geppetto's, we will showcase more of their beautiful work from start to finish. We will also help the team evolve their business language, and the following capability statement will showcase their commercial and renovation skills. We will continue to find growth opportunities for the team through SEO, social media and advertising.
