Three strategies to shine with your social media marketing

3 strategies to shine with your social media marketing 

In a world dominated by flashy trends and Get Ready With Me videos, it can be challenging for businesses in traditionally less exciting industries to figure out what to post on social media. Not every product or service lends itself to these types of content. But fear not, creativity knows no bounds, and even in seemingly dull industries, you can make a significant impact online. We’ll show you how to get your social media marketing right. 

Educate your audience

One powerful strategy for businesses in such industries is to educate their audience. Whether you deal in finance, tinned fish or any other less glamorous field, there's a wealth of knowledge to share. By creating informative content, you position your brand as an authority in your niche.

For instance, a financial institution can produce short videos explaining the basics of investing, while a tinned fish company can share recipes and tips for preparing delightful meals using their products. By providing value through education, you engage your audience and build trust.

Develop a strong brand aesthetic and voice

Don't underestimate the power of aesthetics. In a world of captivating visuals, a well-crafted brand aesthetic can set you apart. Use consistent colour schemes, fonts and design elements that resonate with your target audience. This approach helps you stand out, even in industries that are typically not associated with eye-catching visuals.

Your brand's voice is equally important. Whether you're a financial institution or a tinned fish company, define a unique tone that aligns with your brand's personality. Be it informative, humorous or heartfelt, a strong brand voice connects with your audience on a personal level.

Show, don't tell

In industries where the product or service might not be visually striking, showcasing its real-world impact can be incredibly powerful. Share stories, testimonials and user-generated content to demonstrate the value you provide. When people see how your offerings positively affect others, they're more likely to connect with your brand.

For example, a finance company can feature customer success stories or case studies, while a tinned fish brand can share user-generated photos and recipes that highlight the joy and satisfaction of using their products.

How Koola Digital can help

At Koola Digital, we specialise in transforming the online presence of businesses, regardless of their industry. We understand that the key to success with social media marketing isn't necessarily what you're selling but how you're selling it.