Email retargeting: How to redirect your potential sales
When companies rely on their website to do most or all of their business, they need to ensure their website is user-friendly and has clear messages to convince visitors to make a purchase. But what if these visitors don't end up buying anything?
Instead of giving up on them, remarketing gives businesses a chance to do more with these potential customers. It's a way to reconnect with people who have shown interest in their products or services and encourage them to come back and make a purchase.
What’s the deal with email retargeting?
While retargeting ads allow you to reconnect with anonymous website visitors, email retargeting focuses on engaging with individuals who are already on your email subscriber lists. Although email retargeting may have a narrower reach, it offers a unique advantage: the ability to deliver highly personalised experiences to your audience.
By combining both retargeting methods, marketers can achieve remarkable results. On average, those who utilise both email retargeting and retargeting ads experience a double increase in conversion rates and faster conversion times. So, consider leveraging the power of email retargeting alongside retargeting ads to create a comprehensive and effective marketing strategy that delivers exceptional results.
Win back lost customers by re-engaging with cart abandoners
When customers leave their shopping carts without completing the purchase, it's a big loss for online retailers and e-commerce businesses. Nearly 70% of online shopping carts are left abandoned. That means out of every 100 potential customers, around 70 of them will walk away without making a purchase. Just imagine the boost in revenue you could achieve if you could capture those lost sales instead of letting them slip away. It's worth considering the significant impact on your business and the potential for substantial growth by converting those abandoned carts into completed purchases.
There are various reasons why shoppers abandon their carts, such as unexpectedly high shipping fees. But with a retargeting strategy, you have an opportunity to reconnect with these customers and remind them about their abandoned items. You can even sweeten the deal by offering them a discount on shipping fees, giving them a good reason to come back and continue shopping on your website.
Upsell once your buyers purchase something
Maximise your sales with strategic cross-selling and upselling opportunities after a customer completes a purchase. Email retargeting makes it effortless to segment your audience, allowing you to create tailored campaigns that drive additional revenue. Here are some effective tactics to consider:
💫Promote complementary products: Showcase items that complement what customers have just purchased, highlighting how these products can enhance their overall experience.
💫Reinforce your value propositions: Remind customers of the unique benefits and promises your brand offers, reinforcing their decision to choose your products or services.
💫Encourage add-ons before shipping: Motivate customers to expand their order by suggesting relevant add-ons or accessories, giving them the chance to enhance their purchase before it's shipped.
💫Provide automatic discounts: Offer customers a small discount automatically applied to their next purchase as a gesture of appreciation, encouraging them to return and make another purchase.
There are so many ways to re-engage your audience, and we know how. Chat to Koola Digital. Let’s start earning you more sales.
