Can you afford to go without an e-commerce store?
It's 2023, and you still don't have an e-commerce store? This is what you're missing out on:
Globally around 33.3% of the population shop online. Let's see the numbers a little more finely. The number of online shoppers is set to continue increasing, rising to 2.71 billion in 2024 and 2.77 billion in 2025.
Given these stats, e-commerce is a big business and shows no signs of slowing down any time soon. If you don't have an e-commerce store, consider the size of the audience you're denying the opportunity to buy from you.
This alone should be the driving force behind wanting an e-commerce business right now, but if you need a little more convincing, here’s a closer look at the benefits.
1. Reduced setup and operational expenses
When establishing an e-commerce website, the initial costs prove notably lower compared to offline counterparts. The automation of the sales system translates to substantial savings on personnel, wages and various operational expenses, including electricity, rent and heating. These cost efficiencies pave the way for allocating funds to the continuous development of your e-commerce platform and product range. Moreover, e-commerce websites empower swift product expansion, surpassing the traditional limitations faced by offline businesses.
2. Unprecedented scalability
E-commerce websites prove highly effective in tracking successful product sales, enabling informed decisions to increase stock levels accordingly. Using this knowledge, you can expand on successful products, thereby growing your range and elevating your business in terms of sales, customer reach and profits.
A prime example is Amazon, whose triumphant online shopping website thrives on precisely scaling its product range and closely monitoring customer preferences. As a result, it’s achieved remarkable expansion across various sectors, paving the way for unparalleled success.
3. Better customer experience
In the realm of e-commerce, customers are in for an unparalleled shopping experience. By offering a vast array of products and diverse payment options, you elevate their convenience, sparing them from the hassle of searching through physical aisles. With just a few clicks, they can effortlessly find and buy what they want, smoothly transitioning from browsing to check-out.
The magic of online shops lies in personalisation. Tailoring your website to deliver a seamless customer experience adds tremendous value. Customisations, such as enticing pop-ups from Powr.io that offer exclusive discounts, encourage buying decisions and foster customer loyalty.
4. More access to data
E-commerce platforms grant you access to invaluable consumer data. With built-in data analytics or tools like Google Analytics, you can gather essential metrics about your customers' interactions with your site. Armed with these insights, improving your business becomes a well-informed and streamlined process. Embrace the e-commerce advantage and redefine the way customers shop.
Demystifying the e-commerce website development journey
Embarking on an e-commerce website development entails a series of crucial steps. Begin by defining the website's purpose and target audience, followed by designing its captivating visual appeal. The development process comes next, bringing your vision to life. Thorough testing ensures seamless functionality, ironing out any issues that arise.
With the groundwork laid, it's time to take your website live, allowing users to experience its wonders. To ensure its continued success, regularly update and maintain the website for optimal performance. Embrace this comprehensive process to unleash the full potential of your e-commerce venture.
You don't need all the expertise for all of this since Koola Digital has all the in-house skills to breathe life into your e-commerce website. Chat to us, we’ll get all the above done in no time.
