The power of social media and SEO combined
Ranking in search engine results pages (SERPs) is akin to having a storefront that customers can find. To achieve this, search engine optimisation (SEO) is imperative. But one critical factor that often slips under the radar in the SEO conversation is the role of social media.
The intersection of social media and SEO
Although Google has stated that social media shares don’t count as individual links, there's no denying that a robust social media strategy can significantly enhance your SEO efforts. The relationship between social media and SEO is not direct but rather symbiotic. They are two interwoven strategies that, when used correctly, can boost your brand’s visibility online.
Social media enhances online visibility
Social media platforms are excellent tools for promoting your content and driving traffic to your website. Sharing blog posts, infographics, and other content on social media channels can expose your brand to a wider audience. As more people share your content, it increases the likelihood of others linking to it from their websites, thereby improving your site’s SEO.
Social media profiles rank in search engines
While your website is an essential asset, your social media profiles also contribute to your brand's online presence. When you type a business name into a search engine, its social media profiles often appear among the top results. Actively maintaining your profiles and regularly posting relevant content can improve your visibility in SERPs, creating a more comprehensive digital footprint.
Local SEO benefits from social media
Local SEO is crucial for businesses, and social media can play a pivotal role here. Platforms like Facebook and Instagram allow businesses to share their location details, so when users search for services "near me," businesses with a strong social media presence stand a better chance of appearing in these local searches.
Social media encourages external inbound links
High-quality and engaging content has a higher chance of being shared and linked to. By promoting your content on social media, you're effectively broadcasting it to a broader audience. This increases the chance of other websites linking to your content, which can significantly boost your SEO.
Enhances brand recognition and reputation
A strong social media presence helps build your brand. When users see your brand consistently providing valuable content on social media, they're more likely to remember you and view your brand as an authority in your field. This increased visibility and brand authority can indirectly boost your SEO by increasing your click-through rates (CTR).
So, while the impact of social media on SEO might not be direct, its influence on factors that do affect search engine rankings is undeniable. It's time businesses stop viewing social media and SEO as separate entities and instead recognise the power of leveraging both for a comprehensive and successful digital marketing strategy. That’s something we’re experts at, so get in touch with us and let’s get started.
