SEO and websites, what you need to know
The world is a digital place, and to attract these digital users you need to have the right tactics in place. A robust website (not just a digital presence) is the foundation of any high-functioning online store. So, how do you achieve this with a small business budget?
When building a new website it's important to keep SEO in mind. By doing all the hard work now, you ensure that less work needs to be done later on and only tweaks will be needed. The more effort you put into your SEO, the higher your search engine ranking and in turn the more visitors you’ll have.
So you need to start with keyword research. It’s not just about finding the most popular keywords that will get the views, it’s about finding the right keywords that will get you relevant visitors – people that are specifically looking for what you have to offer.
What comes next is considering how it looks. If it’s not designed well or isn’t user-friendly, people will leave the site. You’ve got people to your site, now you need to ensure they stay long enough to do a required action, such as contact you.
Make sure all content on the website conveys your business as professional. Content is what tells the visitor who you are, what your business is all about. You're not only trying to impress visitors, but search engines as well. They will crawl your site and determine whether or not it's worthwhile to push a particular page for a certain query.
Once it's up, the work doesn't stop there. You need to use other tactics to get people to your site. This is where digital marketing comes in. An email, a blog, a social post – these are all tactics that can lead people straight to your site.
We have more to discuss with you regarding our SEO services. If you are in the market for a new website, give us a call. We work with small businesses and their budgets to produce expert websites that won’t break the bank.
