There is no point in putting all your effort into something that won't work, that's why we make use of trends to guide us. By keeping an eye on what's trending, you can ensure that your content marketing efforts stay relevant and effective. In this blog, we'll explore some of the most significant content marketing trends for 2023, so you can stay ahead of the game.
The audience-first approach
This is nothing new, but if you want to succeed in content marketing, you need to invest a lot of research into understanding your audience. For years people have been saying they want a personalised experience. Now there are no more excuses, you have to deliver. The 2023 State of Content Marketing report revealed that audience research was identified as the key factor that led to content marketing success by 47% of businesses. Posting more content and improving the quality and value of said content was also high up on the list.
Post short-form video
Video has become the reigning champion of today's media landscape, with the average user consuming 19 hours of video content each week. While it's not a new trend, most marketers already recognise its significance. TikTok, Instagram Reels, and YouTube Shorts are among the most popular media for brands, catering to consumers' decreasing attention spans. Short-form videos make up 80% of mobile data traffic, making it an ideal platform for brands to create more content in less time while engaging viewers with concise messages.
In 2023, brands must keep their video content brief, so take inspiration from TikTok and keep videos to less than a minute. To save time, filming a lengthier video and slicing it into smaller segments is also an option.
More human
With advancements such as ChatGPT, companies can create websites, blogs and social media posts in a matter of seconds. The downside is that it's not human and it will be mass-produced and very fluffy, and worse, it might be inaccurate. Hence the need for human intervention (especially if you’re using these tools).
Rethink your SEO
SEO has been a crucial aspect of online visibility ever since the inception of Google. But it’s no longer adequate to merely sprinkle keywords in a blog post or tweak tags for search engine optimisation. Search algorithms have become more sophisticated, necessitating an overhaul of your SEO strategy to keep up with the times.
Although this trend in content marketing may seem like a hurdle, it is vital to re-evaluate your SEO approach if you aim to rank high in search results
No matter where the trends take us, we will be there to follow them and adapt. Contact us for help with implementing these content marketing trends.
